“In fact, at Sourcebooks, "we publish authors, not books," Raccah said. The company is planning longer term and intends to make authors leaders in their categories. "We have to communicate with authors and not just deal through agents."
To help communicate with its 1,200 authors and help authors in a variety of ways, the company recently launched what it calls the Author Toolkit. Among other things, the site has information about social networking, media training resources and events listings. Sourcebooks offers to host authors' blogs and will help authors create e-cards using their book covers. "Our only job as publishers is to find new approaches to content and new ways for authors to reach readers.””
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