What’s in a review? Maybe a chance to have a bunch of people read your words

Amazon has become the place where anyone can print their opinion on anything. And sometimes people will pick something innocuous – like a black Tshirt sporting a howling wolf and a full moon – and go to town with reviews.

See what I mean here. [Full disclosure: I’ve seen this for some other fairly bland consumer product, but can’t find my old blog post about it…]