aprilhenry (aprilhenry) wrote,

Smart marketing to teens

Publishers Weekly reports: "Authors Jake Halpern and Peter Kajawinski hit upon a novel way to get the word out about their new fantasy novel, Dormia (Houghton, May): a virtual summer “internship” for readers ages 11 to 17. .. The interns are responsible for promoting the book—both online and in person—throughout the summer."

How much are they getting paid for all this? A copy of the book, a letter from the authors and an Amazon gift certificate.

As the other of a teen who is too young to get a job-job, but who longs for something she can do to show she's more adult, I say that is just a genius idea! Genius!

Read more here.

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