What authors need to do – from the POV of Harper’s digital marketer

HarperCollins head of digitial marketing says, "I get a lot of, ‘Can you tell me about the Internet?’ ‘Do you think we need to Twitter?’ ‘Do I need to blog?’ I get a lot of that—a lot, a lot, a lot of that. They don’t believe that it’ll work, they don’t believe that you have to do it. And to me it’s like, ‘Don’t you see the sky is blue?’”

Read more of her thoughts here.