Minotaur is changing

Publishers Weekly has an article about the crime publisher, Minotaur. It will now publish one big book a month that is backed by a major marketing push and a 75,000-copy to 200,000-copy first printing.

One of those is local Portland girl Chelsea Cain, “who signed a seven-figure, three-book deal with the imprint in 2006.”

I think the article also proves that in publishing, you get back what you put in. For example, the article cites Olen Steinhauer, whose books, until now, have all had press runs of 5,000 copies, but has never had a bestseller. If you print 5,000 copies, there aren’t enough copies out there for there to BE a bestseller. For another, whatever a publisher paid to acquire books like that, they probably won’t have to spend a cent on marketing to make the money back. So they won’t.

Then Minotaur picked Steinhauser to be one of their big books, but to do it, they decided he had to start fresh with a new trilogy.

Read more here.



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