aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

What marketing materials booksellers like – and what they don’t

In Publishers Weekly, a bookstore owner writes, “Marketing departments at publishing houses have a daunting task, figuring out how to use shrinking budgets to create promotional materials that are actually effective for the publisher and useful to the bookseller. So what works? What do we love seeing in our bookstores? What gets tossed out without a further glance? Whereas a centralized bookselling corporation may have one buyer to please, indies range in size, scope, and individual buyer preferences.”

Read more here.



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