aprilhenry (aprilhenry) wrote,

Borders UK seeks to turn booklovers into just plain lovers

Every company seeks to extend its brand. Kelloggs went from cereal to cereal bars. But if it branched off into toothpaste, it might be too big a leap.

Borders UK now has a dating site, called Happily Ever After. The site says, “In all the best fairytales, girl meets boy and frog turns into prince. If only real life was so simple! Sometimes fate needs a nudge in the right direction, so sign up to Borders' Happily Ever After dating site today. With hundreds of like-minded singles to meet online, search to see who's already joined us and start a whole new chapter in your love life.” You can check it out here.

One columnist imagines users getting updates that say "Did you enjoy, Mark, 34, of Swindon? Then you should try Gareth, 36, of Slough." Or: "After dating Sally of Birmingham, 86 per cent of customers go on to date Jayne of Devizes."” Read more of the column here.

[Full disclosure: my husband doesn’t read fiction, but our marriage still rocks!]

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