From PW: Park Place Books in Kirkland, Wash., recently held a party for writer Dia Calhoun's new fantasy novel, Avielle of Rhia (Cavendish, Oct.). As part of the festivities, a group of costumed teenage actors roamed through the audience, acting out the roles of characters in the book. Also on hand at the store was a real-life weaver (because the book's title character is a weaver), as well as exotic birds, jazz music and food. More than 100 people attended the event.
Somebody definitely thought outside the box. I don't know if it was the bookstore, the publisher, the author, or some combo. But they made it a cool event.
But what would I have if I tried to do something similiar? Guns, knives, a Taser, a bloody wrench, a pipe bomb? Not quite the same thing. [Full disclosure: I am not at all jealous of this cool event. Not at all.]