“Sales of your previous books, sales of “comp” titles, your platform as an author (as described on the fact sheets), the book’s cover, the current economic climate, events in the news, &c all contribute to how many copies of your book a given account will buy. If you’re lucky—either because you’re a big shot or because you happened to write a book about the life and times of Michael Jackson a few months back—the orders for your book could be HUGE, say, 10,000 copies. This will qualify your title for promotion, e.g. placement on that magical table at the front of the store, and so brings us to the second half of my job: promotion, through a system we call co-op.”
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