I say, go where people are. And if that's not in bookstores, go to cattle auctions. Books seem intimidating or otherwise off-putting to some people now. One of teens who reads this blogs has said she doesn't know a single adult who reads for pleasure.
I know someone who has done very well suggesting hospital gift shops stock her book. Granted, her books, filled with uplifting mini-stories (written by a variety of people, she collects and edits them) and perfect for the hospital gift shop market. But it's a good example of thinking outside the box.
Unfortunately, it's hard to do this kind of retail tie-in with a novel.
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