aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

The changing relationships between teens and Myspace and Facebook

At least here in Portland, OR, teens have fled Myspace in favor of Facebook. [Full disclosure: I have a feeling that the $580,000,000 that Rupert Murdoch paid is no longer looking like such a bargain.] About 18 months ago, Facebook overtook MySpace in terms of monthly unique visitors.

Ad Age reports some mixed data on teens and Facebook. “The network's own data and third-party ComScore data show users under 18 and 18-to-24 age groups continued to grow through the period. But Facebook data for advertisers show the number identifying themselves as being in high school dropped 17%; those identifying themselves as college enrollees plummeted 22%.”

“What gives? Focus-group accounts and anecdotal evidence, reported by a handful of marketing bloggers and agency executives, suggest one possible explanation for the disappearance of school affiliations: users are hiding aspects of their identity as parents, grandparents, teachers, would-be employers and other authority figures proliferate on the site.... students hate to interact with 'weird people.' ... Teachers and coaches are okay, but only because privacy settings are available."”

The article also said teens are sharing more personal stories on places like fmylife.com, which I will say Teen spends a lot of time on.

Want to know more? Then click right here!



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