Buried in the article was this, “Her agent helped get her on one network television morning show.”
One network television morning show? Does that mean national? Because I think that would be a huge, huge deal, not the slightly pathetic thing the article makes it out to be.
It also says, “All the old-school staples of book promotion -- the book festival, the tour, the glowing newspaper review -- Corrigan got none of them.”
Maybe it's just me, but I don’t think a book festival is an old-school staple. And as a reviewer, let me just say that a publisher can’t make a review happen. The tour, yes, I think that has been a way for publishers to try to break out an author.
You can read more about how Corrigan’s book became a success here.