aprilhenry (aprilhenry) wrote,

HarperStudio tries out a new publishing model

“HarperStudio [is] offering books nonreturnable, signing up authors for relatively low advances and splitting profits, expanding books technologically (for example, adding sophisticated video segments to e-books), and constantly experimenting with creative ways of marketing and publishing titles, in many cases using online communities, blogs, vlogs and social media like Facebook and Twitter in new ways.”

[Full disclosure: I wonder if it’s better or worse for HarperStudio that they launched this new business model just as things were tanking?]

Want to know more about HarperStudio? Shelf Awareness had a dedicated issue.

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