aprilhenry (aprilhenry) wrote,

How Amazon and Wal-Mart could screw over authors and book sellers

Wal-Mart and Amazon are in a fight to sell the top 10 books at the lowest prices - currently $8.99 at Walmart. With free shipping, at least from Wal-Mart, I believe.

From the New York Times: “If readers come to believe that the value of a new book is $10, publishing as we know it is over,” said David Gernert, Mr. Grisham’s literary agent. “If you can buy Stephen King’s new novel or John Grisham’s ‘Ford County’ for $10, why would you buy a brilliant first novel for $25? I think we underestimate the effect to which extremely discounted best sellers take the consumer’s attention away from emerging writers.”

Amazon is already sticking $9.99 in consumers' mind with their e-books. I've seen numerous Amazon posters give a book a single star because they thought the ebook was overpriced since it was more than $9.99. Except, A. Authors don't set their prices and B. Amazon is selling their ebooks as loss leaders to get people to buy Kindles.

Read more about this discouraging trend here.

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Tags: amazon
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