aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

Will the Justice Department pay attention to the ABA's claim of predatory book pricing?

The American Booksellers' Association just sent a letter to the Justice Department about the price war going on among Wal-Mart, Amazon, and now Target (with Sears kind of coming in sideways.)

It reads in part:

"By selling each of these titles below the cost these retailers pay to the publishers, and at the same price as each other, and at the same price as all other titles in these pricing schemes, Amazon.com, Wal-Mart, and Target are devaluing the very concept of the book. Authors and publishers, and ultimately consumers, stand to lose a great deal if this practice continues and/or grows."

"What's so troubling in the current situation is that none of the companies involved are engaged primarily in the sale of books. They're using our most important products -- mega bestsellers, which, ironically, are the most expensive books for publishers to bring to market -- as a loss leader to attract customers to buy other, more profitable merchandise. The entire book industry is in danger of becoming collateral damage in this war."

You can read the entire letter here.

Any lawyers out there? I'm not sure this will work. Companies use loss leaders all the time. It just doesn't usually adversely affect one class of stores.



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