aprilhenry (aprilhenry) wrote,

Peeking behind the curtain at the hit machine for Going Rogue

You may not know this, but Sarah Palin has a new book out.

How did AP break the embargo and do a fact check on Going Rogue so fast?

“Finally, they learned that a store had inadvertently placed the book on sale five days before its official Nov. 17 release date. They bought a copy, ripped it from its spine and scanned it into the system so it could be read and electronically searched. A NewsNow moved within 40 minutes, followed quickly by multiple leads as details were gleaned from the 413-page manuscript.”

Read the rest of the story here.

And how does the money work for a book like Palin’s? The Daily Beast says, “There’s a rule of thumb in the industry that publishers net about $10 per hardcover sold, after expenses, but before the cost of the advance. Once she’s sold 700,000 copies, then, HarperCollins is in the black. And what of that 1.6 million printed? An ideal “sell-through” rate is about 75 percent, which means HarperCollins thinks it’s going to sell about 1.2 million copies. At that level, Palin will have made $7 million and HarperCollins $5 million of its own.

Read more about the money here - including how much talking about her is worth to the media.

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