aprilhenry (aprilhenry) wrote,

How one bookstore chain plans to prevail

The Joseph-Beth bookstore chain thinks it can turn things around by making their stores destination shopping places. An article says, “Van Uum has brought in top chefs to run the restaurant, bakery and coffee shops. And for each store, he's hired two marketing and events coordinators to create a yearlong calendar of book signings, orchestra performances, photography shows and craft workshops. He's created a loyalty card program that rewards Joseph-Beth's best customers and contributes back to the local community. Van Uum only hires workers with a passion for books. The 60 employees in each store must pass a book and author test before gaining employment.”

I like to hear that - many bookstores are doing fewer author events, not more. You can read more here.

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