aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

Can you make a bestseller? A look at Hush Hush

Some steps:
- Buy it auction. You’ll have to put out marketing money to get back your investment.
- Run ads for ARC giveaways.
- Work with bloggers. "We offered them signed copies after the book was bound and created limited-edition posters for them to use and offer as giveaways on their sites. We also reached out to Twilight fansites."
- Cross your fingers that someone - two someones who love Twilight, in this case - builds a fan site.
- Make a trailer that runs in movie theaters at screenings of a like-minded movie (Twilight, in this case).
- Give hardcovers to movie theatre audiences in some markets.
- Run an ad on a really popular site (Perez Hilton, in this case)

Did it work? Seven printings in less than three months and #10 on the NYT list - I would say yes.

Read a more in-depth analysis here.



site stats

Add This Blog to the JacketFlap Blog Reader
Subscribe
  • Post a new comment

    Error

    default userpic

    Your reply will be screened

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.
  • 11 comments