aprilhenry (aprilhenry) wrote,

Books on tables don’t come cheap

Walk into a Barnes & Noble or a Borders and you’ll see books on tables helpfully labelled “Gift books” or “New arrivals.” But Fast Company says, “each book on each table costs publishers anywhere from $3,000 to $30,000, and even up to $50,000 depending on placement. The closer a table is to the front of the store, the more expensive the real estate. But quantity, duration, and even the season affect what publishers must pay. ... If you see books with their covers facing you, odds are publishers paid for the privilege.

To learn more about how this works, click here. And here’s an older NYT article about it.

I’ve heard in the past that co-op money is not actually a check or cash money, but rather is given in deeper discounts on books. Can anyone verify?

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