aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

How publishers come up with titles

I’ve kept most of my adult titles, but have been zero for three with my YA titles. (Point & Shoot became Shock Point; Fire, Kiss, Electric Chair became Torched; Shadows Walking Backward became Girl, Stolen. We’ll see what happens to The Girl in the Mini Cooper.).

Ever wonder how publishers come up with titles? Agent Chip MacGregor, who has worked in a number of publishing houses, says, “At most publishing houses, they create a "titling committee" -- which is often an ad-hoc group of fairly creative types who come together to bat around ideas.”

Read more about the process here.



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