wrote for the New York Times about his experience putting together a do-it-yourself book tour: “I decided to try something I hoped would be less lonely. Before my book came out, I had set up a lending library allowing anyone to receive a free review copy on the condition they forward it within a week to the next reader, at their own expense. (Now that a majority of reviews are appearing on blogs and in Facebook notes, everyone is a reviewer.) I asked if people wanted to hold an event in their homes. They had to promise 20 attendees. I would sleep on their couch. My publisher would pay for some of the airfare, and I would fund the rest by selling the books myself.”
Read more about his DIY book tour here. My guess is it would take a LOT of mental, spiritual and emotional energy to do this.
And here’s how Rebecca Skloot did something different for a book tour - and again, doubled her return by writing about it..