Do authors really need book trailers? Laura Miller at Salon doesn't think so. She makes a good point in that most people who aren't authors aren't even aware of book trailers: " In fact, if you're not an author you've probably never even seen a book trailer unless you happen to visit the Web site of a favorite writer or scroll down a book's Amazon page until you stumble over a link to "related media." Yet new and veteran authors are commonly told by publishers and independent publicists that a trailer is now an essential element of any book's marketing campaign."
She also rounds up some really lame videos for books that deserved better: The Girl with the Dragon Tattoo and The Help.