Another HarperCollins imprint, Morrow, had a blind book in September, which turned out to be a book about Princess Diana, The Way We Were, which has not sold well. Sales reps were instructed not to reveal the author or the contents of book. In Publishers Weekly, one bookseller said, "I was going to be really ticked if I'd ordered [Simpson's] book blind. I told myself I never was going to order an embargoed book again."
As another bookseller says, "Publishers, can you tell me if the book is paperback or hardcover? Is the book political in nature? Is it about the war? Terrorism? Is it biographical? About a musician, actor, an exposé? Is it a 'Hollywood' book or 'East Coast' book? Is it scandalous, shocking, controversial, or cutting-edge? Is it for those making the dating scene? More for twenty-somethings or for baby boomers? America's aging population? Is it about immigration? Native Americans? Global warming?"