aprilhenry (aprilhenry) wrote,

An innovative way to promote a non-fiction title: partner with an airline

A small press has provided 10,000 copies of a book called Brain Rules to Alaska Airlines in exchange for free marketing and publicity through the month of March via the airline's website and large email list.  In Publishers Weekly, the publisher says, "We decided to target Alaska Airlines frequent flyer members and focus on their most elite customers.”... “Alaska elite flyers that had checked in online were informed of the book giveaway, and given complimentary copies of Brain Rules upon entry to the Board Room at the various airports. .. [The publisher] is a fan of Malcolm Gladwell's theory of the "connector" personality type, one who has the ability to bring people together and traverse different social worlds.”

Read the rest here.

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