He works on over 150 book covers a year. Some he designs himself, others he art directs. He says, “It’s very helpful for authors to communicate what they like, especially if they have strong ideas. But if an author does not feel covers are their strength, then it can cause difficulty. Comparison book jackets can be great. Saying “I want the cover to feel like an Ella Fitzgerald song” can speak volumes. My favorite questions are: Who is the audience for this book? What emotion, mood or tone should the cover convey? Should the cover feel epic and sweeping or intimate and precious? Dark and moody or bright and sunny? Masculine or feminine? Authors can also be very specific: photography vs illustration? Full bleed artwork vs small spot art? Or one can suggest a specific a scene to depict, or a conceptual idea."
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