aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

You can’t tell a book by its cover if it doesn’t have one

I’m old enough that I can remember going to the computer lab, where the computer was as big as a house and lived in specially cooled building. My senior year, our advanced calculus teacher said computers were going to change the future, and illicitly carved out three weeks from the curriculum so we could learn Basic (an early computer programming language).

Mr. Manning was right - even if that Basic never came in that handy. It’s funny how computers are changing everything, even things I never thought about. Like book covers.

In a recent article, the New York Times says, “Among other changes heralded by the e-book era, digital editions are bumping book covers off the subway, the coffee table and the beach. That is a loss for publishers and authors, who enjoy some free advertising for their books in printed form: if you notice the jackets on the books people are reading on a plane or in the park, you might decide to check out “The Girl With the Dragon Tattoo” or “The Help,” too. “So often when you’re thinking of a book, you remember its cover,” said Jeffrey C. Alexander, professor of cultural sociology at Yale. “It’s a way of drawing people through the visual into reading.””

Read about how ebooks mean no book covers serving as advertising when you read.



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