aprilhenry (aprilhenry) wrote,

Pile ‘em high and watch ‘em fly

Agent and former editor Alan Rinzler talks about how where books are placed in the store effects sales. He also talks to a literary agent who is a former bookseller. Some of what he says I already knew, some is new to me.

Like this: “The publisher assigns every book a section code. That code determines where a book is shelved in the store. It can be an important strategic decision. One of my authors, for example, is writing a book that could be positioned either as a travel narrative or political history. Travel narrative is hot now, so we’ll emphasize that to the publisher.”

You can read the whole thing here.

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