It is the bomb.
A few weeks ago, WINCO had it on sale for like a dollar off. Even though it's finally gotten warm and I'm not eating much hot cereal, I bought five boxes. Today it was marked down to less than half off. And the tag bore the letter D like this: DDDDDD. I asked. D meant discontinued. [edited to add: I believe at the store, not from the company. The company is Canadian.]
I bought every box they had.