aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

Discoverability will be more and more important as the world moves to ebooks

An article in Digital Book World says, “The old method of discovering books for the vast majority of readers was to go into the bookstore and wander around and see what was there.This method is breaking down for a number of reasons. We have fewer bookstores. The stores we have, which in most places means chain bookstores, are often poorly curated, or poorly stocked. Borders at one point recently had a massive inventory reduction which meant fewer books on the shelves. Independent bookstores with great curation may still face inventory and cash flow challenges. But the number one reason we publishers keep selling books returnable on consignment is because the number one way to sell a book is to have it on the shelf for the consumer to see.”

Read more here.



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