aprilhenry (aprilhenry) wrote,

The truth about book trailers

The New York Times says that “according to a June survey of 7,561 book buyers by the Codex Group, a marketing research firm, only 0.2 percent discovered their last book through a video book trailer, and another 0.1 percent were persuaded to buy their last book that way. This may shift with the next generation. According to a 2009 online survey by Teenreads.com, 4 in 10 teenage readers said they liked to see book trailers on book-related blogs and 46 percent watched book trailers on YouTube. Even more startling, 45 percent bought a book after watching the trailer.”

You can read the rest of the article about book trailers here.

This video has always been sad but true, and now it’s award-winning. But the NY Times says the book it was promoting, Head Case: How I Almost Lost My Mind Trying to Understand My Brain (P.S.), only sold 5,000 copies. It might have helped if he had muttered the name of his book, but then it wouldn’t have been so universal.

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Tags: book trailers

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