aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

Just one-fourth of readers go to an author's Web site

PW Daily reports that a new survey conducted by the advertising firm Spier New York found that 18% of readers have been to a publisher's Web site, while 23% of readers polled have visited an author's site. It was based on a sample of 813 readers, so that isn't everybody, that's readers. And we know there aren't as many readers these days.

Since readers skew older and Web visitors skew younger, maybe that explans that low number. In fact, the survey found that 35% of readers under age 35 had visited an author's Web site and 21% of respondents in that age bracket had been to a publisher's site.

I'm over 35, but if I like a book I almost always go to the author's Web site.



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