aprilhenry (aprilhenry) wrote,

Couldn't the copywriter come up with a better image?

I used to write ad copy. I imagine this copywriter. The assignment: "Tout the benefits of this cat litter that won't stink up your house and is meant to be used by multiple cats."

But was this really the eureka moment? "I know! I'll talk about how you can make chocolate chip cookies and enjoy their aroma! Yes, tan cookies studded with black dropping-shaped chips."

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