Business Week reports, “Alloy Entertainment (ALOY), is one of the creative forces behind hits like the television show Gossip Girl and the novel and movie The Sisterhood of the Traveling Pants.”
It also has its fingers (or possibly tentacles) in many different pies.
Millions of girls “watch Alloy's Twilight knockoff, The Vampire Diaries, and Huge, the critically acclaimed show about teens at a fat camp. They read Alloy books like the best-selling series Pretty Little Liars, which was conceived as Desperate Housewives for teens; eight such products have been on The New York Times best-seller list this year. Nearly 21 million teens logged on to Alloy's websites in September, according to tracking service comScore (SCOR), and 6 million see Alloy's ads on its in-school television network, Channel One News. Private, Alloy's first Web series, got 14 million hits and convinced Bank and the other executives that their digital future had arrived.”
Read the whole article here.
Recently I met an author who had written for Alloy. From her perspective, it sounded like a very bad experience.