“The university has teamed with Hewlett-Packard and Lulu, an online self-publishing service, to set up a print-on-demand machine called Odin Ink. The sophisticated small roll press cranks out books behind a counter on the upper floor of the university's bookstore. Anyone can publish a 300-page paperback book with a color cover for $11.95. The bookstore will publish anywhere from a single book to thousands of copies. Books with color pages cost more, starting at $18.95 for the first 100 pages.”
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