He is either clueless or shameless enough to use sarcastic quotes to promote it on his web site, like pulling "powerful political satire" from a mocking review in Gawker.
I'm voting for clueless, because the AP reports, "Hedrick is traveling to New York today to film a Christmas-special segment for Comedy Central's "Daily Show with Jon Stewart." Unless he has a sense of humor and is really agile on his feet, he's not going to come off well.
Hedrick got his "start" in politics, such as it was, when he attended one of those Town Halls on health care where people went to yell about death panels, and became a YouTube sensation. Speaking against federal health care reform, Hedrick yelled at a Congressman Baird, “Stay away from my kids.” He's also had a spot of legal trouble - arrested for hitting his wife in the back of the head during an argument (in which it seems she also hefted a folding chair).
Read more about the "author" here.