aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

Thinking outside the box - signing at the grocery store

Pretty much everyone goes to a grocery store. The same, sadly, is not true of a bookstore. Author Radine Nehring experimented with signing at branches of a local chain grocery store. In a blog post, she talks about what she learned. It’s eye-opening.

In part, she says, “I am amazed at the number of men who shop alone and enjoy finding someone to talk to. After conversation, men do buy my books–mysteries with both a male and female protagonist that trend toward cozy. The number of men who buy has surprised me. (A larger percentage than in other venues.). Older women shopping alone are good potential customers, and they like to talk. Again, I hear many stories–some that are incredibly sad. I have shared hugs and tears with a few of these women.”

Read more of Radine’s observations here.



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