aprilhenry (aprilhenry) wrote,

The reality of book tours

Over on the Huffington Post, one author talked about what is often the reality of book tours. It doesn't start with reality, though, it starts with a fantasy: “Of course, total strangers would want to leave the comfort of their homes on a weeknight just to see me, an author they'd never heard of, who'd written a book they didn't know existed!”

Yeah, right.

She also talked about what has worked well for her: “My publisher, smartly, builds my bookstore appearances around ticketed events; literary foundations, museums, with lecture series who invite me to appear. These events come with some ready-made publicity, as well as ready-made audiences.

Read more here.

And here's my diary of my first book tour, eleven years ago.

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Tags: book tours, publicity, tours
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