aprilhenry (aprilhenry) wrote,

Blogs to books deals still happening

1. Start a blog that is a collection of a certain thing
2. Get people to send you texts, photos, or emails that fit the theme of your blog
3. Get a book deal

That kind of thing is still happening, according to the Wall Street Journal, but without perhaps quite as much money as there used to be. Sometimes the blogger has to add new material. Other times, the book reaches someone who doesn’t spend a lot of time on the Internet.

“Penguin’s Gotham Books was able to find a new audience with the popular LOLcat series. “It’s 50 year old women from the midwest who have ten cats who are buying it,” says Mulligan. “When you make something a book and take it off the Internet, people who never stumble upon this website find it in book form.””

The Wall Street Journal takes a look.

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Tags: blogs

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