Margaret Atwood talks about the publishing business - and its future

Margaret Atwood says about the business of book selling: ““It’s not like selling beer. It’s not like selling a case of this and a case of that and doing a campaign that works for all of the beer.” You’re selling one book – not even one author any more. Those days are gone, when you sold, let’s say, “Graham Greene” almost like a brand. You’re selling one book, and each copy of that book has to be bought by one reader and each reading of that book is by one unique individual. It’s very specific.”

Read more of her interesting interview in The Globe and Mail here.



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