Laini has a very thoughtful blog, and I was fascinated by her description of how she begins a novel.
One of her concerns is “cool,” as in:
“What is the coolest way I might introduce this character?
Where is the coolest place to drop the reader into the narrative?
What is the coolest setting, a place that will make readers want to crawl right into the book?”
I usually think along the lines of “What will make things worse for my characters,” but I’m going to start thinking about “cool” as well.