One thing I've never considered is the bookseller's perspective. "Most publishers use event grids as a way for all stores to request touring authors. The grid is a massive Excel spreadsheet that needs to be filled out in with lots of in-depth detail about what you can do for the event: how many books will you order, what size crowd do you expect, what is your marketing plan for the event, etc." And this article in Publisher's Weekly says that when it comes to a national tour, a 20-person event is a disappointment.
-
- aprilhenry (
aprilhenry) wrote,
aprilhenry
aprilhenry
Two perspectives on book tours
One thing I've never considered is the bookseller's perspective. "Most publishers use event grids as a way for all stores to request touring authors. The grid is a massive Excel spreadsheet that needs to be filled out in with lots of in-depth detail about what you can do for the event: how many books will you order, what size crowd do you expect, what is your marketing plan for the event, etc." And this article in Publisher's Weekly says that when it comes to a national tour, a 20-person event is a disappointment.
- Post a new comment
- 1 comment
- Post a new comment
- 1 comment
