When to publish the paperback

The New York Times looked at the changing amount of time between hardcover and trade paperback. It used to be one year. Now it can be less than six months. One example they cite is Swamplandia! , which I still have in hardcover in my TBR pile from February - and is now out as a trade paperback.

The article says it can cut down on marketing costs because potential readers still remember the marketing done for the hardcover (I guess that assume there was marketing).

Some books, like The Help or The Girl Who Kicked the Hornet’s Next stay in hardcover for a long, long time, because the publisher sees no sense in cutting their revenue when they are still selling plenty of hard covers.

Read more here.



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