“One of the things we do really well as a company is identifying properties in our library that are right for our time,” said Mr. Morgenstein, who has overseen the revival of once-dormant book titles like "The Nine Lives of Chloe King" and “The Secret Circle” as new television series. As television shows, “Gossip Girl,” “The Vampire Diaries” and “Pretty Little Liars” have captivated the elusive 12- to 34-year-old female demographic with a combination of mystery, high-stakes romance, luxe lifestyles and, often, a touch of the supernatural.
[Teen’s not into any of these - she’s kind of more of An Always Sunny in Philadelphia girl (And yes, I know it’s crude. But it is pretty funny.)]
Read more about Alloy here.